Purveyors of fantasy, CJ Charles has been a Californian institution since 1986. Family owned and operated by Vahid Moradi, all team members make it a mission to fulfill our tagline, Exceeding the Extraordinary.

Our downtown La Jolla showroom is full of incredible jewelry, notably the handmade Riviera Collection and our spectacular array of estate jewelry. We recently opened our second location in University Town Center at Westfiled UTC Mall as the premier luxury watch, fine jewelry, and diamond destination.

We are authorized dealers for the most distinguished watch brands available: A. Lange & SohneCartier, IWC Schaffhausen, Vacheron Constantin, Jaeger-LeCoultre, Bvlgari and Montblanc.

CJ Charles operates the La Jolla Panerai boutique, located next door at 1137 Prospect St. The boutique is home to our watch service center, where you can find our watchmakers hard at work repairing all manner of fine timepieces.

We buy gold diamonds and watches, and are the discreet choice for anyone interested in selling or trading luxury goods.

We look forward to serving you.


Located in the San Diego town of La Jolla, California, opposite the Pacific Ocean and the historic La Valencia Hotel, CJ Charles Jewelers has been bringing the best of the luxury watch and jewelry industry to San Diego jewelry buyers and jewelry sellers for over twenty eight years.

The CJ Charles Jewelers success story began when Vahid Moradi opened a small jewelry store with one section of estate jewelry and fine Swiss watches. Today, the family-owned and operated business has built a distinguished reputation as an upscale jewelry store in San Diego, with an impressive collection of quality Swiss watches, beautiful designer jewelry and custom jewelry.

Customers are greeted with a grand gated entryway into an exquisite 2,OOO-square-foot CJ Charles salon, which features an elegant slate floor and antique-styled display with 146 cases. "Within our store, there is always a feeling of energy and activity," explains Moradi. "The showcases are kept spotless, and all of our watches are displayed with care." In addition to fine Swiss watches, CJ Charles Jewelers offers many different styles of designer and estate jewelry, Baccarat Crystals, Montblanc writing instruments, Cartier accessories and Underwood watch holders and winders.

Each member of the CJ Charles team is well versed in the language of horology, and is exceptionally knowledgeable about the history of each brand. CJ Charles Jewelers was named International Watch 2009 Leading Watch Retailer. The San Diego jewelry store maintains education as one of the main components behind its success. Customers of CJ Charles Jewelers can be assured that their watch and jewelry needs are being addressed with the greatest of care and expertise.

When it comes to service and selection, CJ Charles Jewelers stands in a class all its own, offering complete watch repair in San Diego, jewelry repair and full-scale design and manufacturing. CJ Charles Jewelers always goes above and beyond to meet the needs of its watch buyers and jewelry buying customers, offering jewelry buying services for watches, diamonds, and estate jewelry. For the best service and most impressive collection of fine watches and jewelry, visit San Diego's top jewelry store, CJ Charles Jewelers.