CJ Charles - Premier San Diego Jewelry Store For Fine Jewelry & Watches
History and Origins
A Legacy of Excellence
CJ Charles was founded in La Jolla in 1986 with a clear mission: Exceeding the Extraordinary. Nearly four decades later, that promise continues to guide everything we do — from the relationships we build to the timepieces and jewelry we’re trusted to provide.
From Boutique to Respected Luxury Brand
Still family-owned, CJ Charles has grown from a single boutique into one of Southern California’s most respected names in luxury. While our reach has expanded, our approach remains personal. Whether a client is discovering their first watch or selecting a piece to pass down, we’re here to make the experience thoughtful, transparent, and deeply memorable.
Built on Trust and Timeless Partnerships
Client cultivation is woven into the fabric of who we are — not just as a value, but as the way we operate every day. Our collection reflects the strength of our partnerships — with iconic global brands, celebrated artisans, and generations of loyal clients. We’re proud to be purveyors of the most exceptional jewelry and timepieces, but above all, we’re proud of the trust we’ve earned along the way.
Operations and Philosophy
Our Guiding Principle: Offer The Very Best
At CJ Charles, our operations are guided by a simple philosophy: offer the very best — and make every detail count. What began as a single boutique in La Jolla has grown into a multi-location experience for collectors, connoisseurs, and those celebrating life’s most meaningful moments.
Flagship and Expansion
Our flagship location remains at the heart of the village, home to our signature handmade Rivière jewelry Collection, exceptional estate jewelry, and rare gemstones sourced from around the world.
• 2012: Opened the Panerai Boutique La Jolla, one of the first externally operated Panerai boutiques in the U.S., with an in-house watch service center.
• 2018: Expanded into Westfield UTC, joining one of Southern California’s most dynamic lifestyle destinations.
• 2021: Launched a dedicated IWC Schaffhausen boutique on Prospect Street.
• 2024: Introduced three new boutiques in the heart of the village:
• The CJ Charles Lux Boutique, offering a curated selection of estate jewelry and vintage timepieces
• The Omega Boutique La Jolla
• The Jaeger-LeCoultre Boutique La Jolla