June 05, 2025

Expert Watch Care Tips for Longevity

Written By: Vahid Moradi

A luxury watch is more than a statement piece; it’s a precision instrument that deserves consistent care and thoughtful handling. Consistent watch service is essential to keep your timepiece performing at its best. Smart daily habits play a critical role in its longevity, from preserving the movement’s accuracy to preventing long-term damage.

Whether you're maintaining your first collector’s piece or adding to a seasoned rotation, these watch care tips will help you safeguard your investment and keep it in peak condition for years to come.

10 Essential Watch Care Tips for Luxury Timepieces

Taking care of a luxury watch comes down to the details. From daily habits to long-term maintenance, here’s how to preserve your timepiece's look and performance.

1. Wind Your Watch Regularly

If your watch has a manual or automatic movement, it’s meant to be kept in motion. Regular winding helps keep internal parts lubricated and prevents oils from drying out. For a manual model, wind your watch daily at the same time. With an automatic watch, wearing it for 8+ hours a day is often enough to keep it running. Otherwise, consider a quality watch winder to keep the movement active between wears.

2. Keep It Clean—But Gently

Routine cleaning is key to both appearance and functionality. Use a soft cloth to wipe down your watch after wear, especially if it's been exposed to sweat, lotion, or dust. For deeper cleaning, a mix of lukewarm water and mild soap can work on water-resistant models; just be sure to avoid the crown and case back unless sealed. Never use abrasive cleaners or household sprays, which can scratch or damage the finish or crystal.

3. Store Your Watch Properly

When not in use, your timepiece should be stored away from sunlight, humidity, and dust. High-end watch boxes, lined drawers, or a dedicated watch storage case with dividers help prevent scratches and maintain your watch’s condition. For automatic watches, a quality winder can help keep the movement running smoothly, especially for watches worn less frequently.

4. Avoid Magnetic Fields

Today’s world is full of magnetic fields—phones, laptops, speakers, and even magnetic clasps can affect your watch’s accuracy. Prolonged exposure can disrupt the movement and require a demagnetization repair. To protect your timepiece, avoid placing it near magnets or storing it on top of electronics.¹

5. Protect It From Extreme Temperatures

Extreme heat or cold can wreak havoc on both the internal movement and the exterior. High temperatures can dry out lubricants, while freezing conditions can cause condensation under the crystal. Remove your watch before entering saunas, hot tubs, or even icy outdoor settings. These temperature swings can stress the case and compromise the water resistance.

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6. Be Careful Around Water

Not all watches are created equal when it comes to water resistance. Know your model’s rating, and don’t rely on it indefinitely—gaskets and seals wear out over time. Even a “water-resistant” watch might not be safe in the shower, pool, or ocean. If you’re unsure, it’s best to avoid water altogether unless you’ve had it pressure-tested recently. (And if your watch fogs up? That’s your cue to get it checked immediately.)

7. Service Your Watch on Schedule

Like any precision device, your watch benefits from regular service to maintain optimal performance. As a general rule, most watches should be professionally serviced every 3 to 5 years. If you’ve ever wondered how often to service a watch, this schedule covers cleaning, lubrication, seal replacement, and a full accuracy check. Skipping routine maintenance can lead to costly repairs down the line.

8. Handle With Care During Sports or Labor

Even the most rugged luxury watches aren’t immune to damage from high-impact activities, such as weightlifting, tennis, mountain biking, or home improvement projects. Constant shock and vibration can affect the movement or cause microfractures in the case or crystal. When in doubt, remove your watch and store it safely.

9. Maintain the Strap and Bracelet

The strap is often the first part of a watch to show signs of wear. Leather bands should be kept dry and conditioned occasionally to prevent cracking or fading. Metal bracelets should be gently cleaned with a soft toothbrush and mild soap to remove dirt or skin buildup. If your strap looks worn, replacing it with an OEM part can give your timepiece a fresh look without compromising its value.

10. Only Trust Professionals for Repairs

Are you tempted to open the case back or change the battery yourself? Think twice. DIY repairs can void warranties, compromise water seals, or even damage the movement. Always rely on a certified watchmaker or authorized service provider. At CJ Charles, we handle everything from pressure testing to full overhauls using factory-grade tools and original parts.

Shop Timeless Watches Built to Last

Caring for your timepiece takes intention, the right tools, and expert guidance. These watch care tips offer a reliable foundation for protecting both the form and function of your luxury watch, helping it perform beautifully for decades to come.

At CJ Charles, we offer not only exceptional timepieces but also professional watch service and personalized support to help you maintain watch performance for the long haul. Whether you’re preserving a trusted companion or selecting your next heirloom, our team is here to support every step of your watch journey.